African Medical & Research Foundation is Africa’s leading health development organization. For the past 55 years they have been committed to improving the health of the African people by partnering with the government and local communities to strengthen health systems.
Being a non-profit organization, AMREF requires funds from the public in order to continue to improve the health of Africans. For the past 3 years we have created an impactful fundraising direct mail campaign that increased donations and participation. The booklet focused on informing readers just how poor the health conditions are in Africa and how much their donations will help improve living conditions and save the lives of mothers and children.